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Job Details

Content Producer

Posted on
Jul 10,2019

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Skills
HTML5
Project Management
Adobe Creative Suite
Final Cut Pro
Microsoft Office
Introduction
At IBM, work is more than a job - it's a calling:
To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. To lead in this new era of technology and solve some of the world's most challenging problems.
Your Role and Responsibilities
IBM's Seller Enablement team strives to increase IBM's relevance to new buyers in all lines of business. Leveraging IBM's distinct industry capabilities, we aspire to help our clients fundamentally transform their businesses. We are seeking Content Producers to help us communicate the future of industry as it relates to AI, cloud, IoT and blockchain. Want to work in a fast-paced organization with vast room for innovation? Want to be part of a company where science and creativity collide to help change the world?
Content Producers develop content assets for sellers including presentations, interactive, video, demos, animations and briefing materials. Support sales campaigns that take segments of seller roles through journeys to learn about what IBM offers, to get smart about clients, envision opportunities for business development and to engage with clients effectively.
Provide real-time updates and recommendations for optimization and innovations. The keys to this role are excellent project management skills and flexibility, as well as an ability to be micro-focused and a sharp macro-thinker simultaneously. This person should be inherently curious as a digital consumer who understands the modern content landscape. They must have significant experience in the production of content that drives innovative customer experiences. They must understand how content and experiences compel action, and how to respond to buyer, market, and channel evolutions and changes. This role reports to the Editor-in-Chief of Content.
Editorial Content Production:
You are a savvy, creative and experienced technology writer who knows and understand the mechanics of our industry, has experience with producing B2B branded content and writing about solution campaigns.
Primary Responsibilities
Content Strategy:
Support content strategy for Seller Enablement campaigns by tracking performance and recommending optimizations to the content and the overall customer experience.
Content Ideation:
Inform the ideation process with best practices and scope recommendations including budget, timelines and production needs. Inform the ideation process with talent recommendations. Provide POVs regarding content formats, innovations, engagement, performance, distribution and other trends to help shape ideas and inform the ideation process.
Talent Strategy:
Understand the audience and the talent that will influence each audience throughout the buyer journey. Develop talent strategies for how to leverage talent / thought leaders / influencers in end-to-end campaigns.
Workflow Management:
Upload, monitor, develop, and measure content using our workflow management tool (e.g. Kapost). Deliver assets to relevant teams for completion, tagging and flighting.
Optimize Content:
Oversee the execution of ongoing content optimizations. Partner with the campaign management team to ensure that content optimizations are done in the context of the overall campaign and the demand generation funnel. Recommend what changes need to be made to improve the ROI of the campaign.
Content Producers are located in NYC, NY, Austin, TX, Raleigh, NC, or Boston, MA.
Must have the ability to work in the US without current/future need for IBM sponsorship.
Do work that matters.
Discover your true potential.
Be yourself.
MKTG
Required Professional and Technical Expertise
Strong communications and graphics skills, employee engagement experience and understanding selling process is valuable.
Experience as a writer / reporter / editor with demonstrated interest in technology and business
Passion for the art of conceiving and shaping stories
Ability to juggle deadlines, multiple stories, and competing priorities
3+ years of experience in a content production role preferably at an agency, new media company or brand content studio or publisher
Candidates must live in or around New York City, NY
Must be able to travel 20% to 50% to meet with BU personnel, key content and agency partners, etc
Must be able and willing to travel to Armonk, NY, for meetings with Industry Marketing executives and team members
Preferred Professional and Technical Expertise
Degree in the (Digital) Arts, (Visual) Communications, Journalism, English or other closely-related creative writing and/or design field
Deep understanding of the content ecosystem, and how talent creates content, and supports its distribution
Excellent organizational skills, and willingness to track all content progress in one of our content tools like Kapost
Experience in print media production
Passionate about taking a new-media approach to content:
using data to inspire ideas
Understanding of the tools used in professional production (including pre- & post-production), Mac, PC, MS Office Suite, Keynote, Photoshop, Illustrator, InDesign, Html, Final Cut Pro, Adobe Creative Suite (v.5), etc
Passionate about using data, platforms and tools to identify and track talent
Committed to flawless execution
Understands the basic terms of negotiation
About Business Unit
IBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work enviroments for IBMers.
Your Life @ IBM
What matters to you when you’re looking for your next career challenge?
Maybe you want to get involved in work that really changes the world. What about somewhere with incredible and diverse career and development opportunities – where you can truly discover your passion? Are you looking for a culture of openness, collaboration and trust – where everyone has a voice? What about all of these? If so, then IBM could be your next career challenge. Join us, not to do something better, but to attempt things you never thought possible.
Impact. Inclusion. Infinite Experiences. Do your best work ever.
About IBM
IBM’s greatest invention is the IBMer. We believe that progress is made through progressive thinking, progressive leadership, progressive policy and progressive action. IBMers believe that the application of intelligence, reason and science can improve business, society and the human condition. Restlessly reinventing since 1911, we are the largest technology and consulting employer in the world, with more than 380,000 IBMers serving clients in 170 countries.
Location Statement
For additional information about location requirements, please discuss with the recruiter following submission of your application.
Being You @ IBM
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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